BADD RIDERS
At Badd Optics, we’re stoked to back a crew of riders who send it just as hard as our gear does. Our sponsored team is packed with legends — from downhill racers and dirt jumpers to enduro and gravel riders — all rocking Badd shades and goggles as they hit the trails, parks, and podiums. These legends help us put our eyewear to the test in the real world, and they’re proof that Badd Optics is built for riders who like to go fast, have fun, and look good doing it.
🔥 Badd Optics Rider Profile — Soph @sophmtb198
Meet Soph, a force on two wheels and a proud member of the Badd Optics family. Known for her fearless riding style and infectious stoke, Soph is out there hitting trails, bike parks, and races with pure passion — always pushing limits and repping Badd Optics along the way.
From technical descents to massive jumps, Soph’s riding reflects what Badd is all about: action, adventure, and never backing down. Whether she’s shredding her local spots or exploring new lines, you’ll spot Soph rocking her Badd Optics, keeping her vision dialed and her style on point.
We’re stoked to have Soph in the crew — living proof that Badd Optics are built for riders who go hard and have fun doing it.
👉 Follow her journey: @sophmtb198
🔥 Rider Profile — Haimona Ngata
Say hey to Haimona, a creative force and all-around legend on two wheels. Whether he’s out exploring epic trails, filming something rad, or bringing his unique style to the scene, Haimona does it all with Badd Optics along for the ride.
As part of the Badd Optics crew, Haimona reps our gear hard — staying protected from the elements while keeping his look dialed. With deep roots in cycling, film, and creative work, he’s all about pushing boundaries and inspiring others to do the same.
👉 Follow the action: @haimonangata
🏁 Rider & Founder — Tim “T.White” White
Meet Tim White—everyone calls him T.White. He’s the guy behind Badd Optics, but long before that, he was the kid rebuilding bikes and chasing summers between Vancouver and New Zealand. His love for two wheels kicked off at age eight when he watched his dad rework a Schwinn cruiser and never stopped. Eventually, Tim opened the legendary T.White’s Bikes shop in 2008, and that deep bike culture became the foundation for Badd Optics instagram.com+7baddoptics.com+7alansbmx.com+7.
These days, Tim splits his time between designing fresh eyewear (like the cult‑favorite 855 series and Reaper goggles) and riding the heck out of trails, pumptracks, and bike‑centric meetups. He’s all about that classic Oakley-inspired style, top‑notch quality, and making cycling part of your DNA—without blowing out your wallet baddoptics.com.
When you see @t.white_1979 rolling through in Badd shades or hyping up the latest drop, you know it’s coming straight from the founder’s heart. Follow Tim’s journey, and stay Badd. ✌️
👉 Follow him: @t.white_1979
🔥 Rider Profile — Paul “PK” Knox (@pk4130)
Meet Paul, AKA PK, one of the most authentic shredders in the Badd crew. PK’s been through the highs and lows—charging features, stacking some gnarly faceplants, and battling back from injury—but he’s come out stronger every time instagram.com+5instagram.com+5facebook.com+5.
These days, PK’s back on the bike, mixing old-school grit with fresh lines, and always wearing Badd Optics for that sharp clarity and peak protection. Whether he’s taking on street jumps, boosting berms, or just hitting up Knoxies for a chill weekend sesh, PK brings that raw energy and unwavering stoke we love.
Keep your eyes peeled—when you spot @pk4130 repping Badd and sending it again, you know it’s real. Ride on, PK! 🚵♂️🔥
👉 Follow him: @pk4130
