High-quality Cycling Optics, crafted and tested in New Zealand.

Designed for optimal performance and unmatched style on every ride

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TESTED ON THE TRAILS

SPOKE MAGAZINE

READ THE REVIEW

“Man, these Badd Optics are so good, they should honestly be illegal!”

Anonymous comment at a Crankworx party.

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Blog posts

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  • How T.White Designed the Badd Optics 855 | High-Performance Cycling Sunglasses

    How T.White Designed the Badd Optics 855 | High...

    Designing the Badd Optics 855: Built by Riders, for Riders  At Badd Optics, founder Tim “T.White” White poured his BMX and mountain‑bike roots into the design of the 855 cycling...

    How T.White Designed the Badd Optics 855 | High...

    Designing the Badd Optics 855: Built by Riders, for Riders  At Badd Optics, founder Tim “T.White” White poured his BMX and mountain‑bike roots into the design of the 855 cycling...

  • Top 5 Must-Have Features in Cycling Sunglasses

    Top 5 Must-Have Features in Cycling Sunglasses

    Top 5 Must-Have Features in Cycling Sunglasses When it comes to cycling, your eyewear isn’t just about looking good — it’s about performance, comfort, and protection. The right pair of...

    Top 5 Must-Have Features in Cycling Sunglasses

    Top 5 Must-Have Features in Cycling Sunglasses When it comes to cycling, your eyewear isn’t just about looking good — it’s about performance, comfort, and protection. The right pair of...

  • BADD-DADD

    BADD-DADD

    With the demands of modern city life always competing for our attention, it’s not always easy to get out for epic rides—work, chores, day care, school, kids’ parties and sports...

    BADD-DADD

    With the demands of modern city life always competing for our attention, it’s not always easy to get out for epic rides—work, chores, day care, school, kids’ parties and sports...

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