About Badd

"What is Badd?" is a question that people often ask me. I love the mystery that surrounds us. I don't intend to confuse anyone, but Badd is my creative playground where I make my own rules.

My passions includes creating optics, curating events, sponsoring riders, crafting bikes, and taking cues from heritage brands that suround these activities.

I am Badd because I believe in embracing creativity. Join me in standing against convention and embracing true freedom by not conforming.

-T. White Stay-Badd